Personal Branding: Awareness, Development, and Promotion

  • 11 May 2011
  • 7:30 AM - 9:00 AM
  • University of St. Thomas, 1000 LaSalle Ave., Terrence Murphy Hall, Room 203
  • 36


Registration is closed

Presenter: Vic Massagalia



Host: MNODN Career Community of Practice (CoP)

Career Advancement CoP (Community of Practice) is ideal for job seekers, students, OD professionals ready to advance internally/externally, and those interested in transitioning into the field and advancing their career.  It is also a great opportunity to develop your network and relationships with your fellow OD colleagues.

About this Program

Tom Peters in his famous 1997 Fast Company article "The Brand Called You" wrote "You are a brand.  You are charge of your brand."  Personal branding can be a powerful tool to help identify one's strengths, develop his or her craft, and stand out in a crowded market.  This session examines the concept and benefits of a personal brand and explores the process to discover, strategically create and promote your brand.  Also planned is a brief discussion regarding the use of social media in personal branding.  A list of texts and electronic resources will be provided.

Join us for this engaging session and learn valuable information to further your career effectiveness.

About the Presenter

Vic Massaglia, M.A loves his job as a career counselor for the University of Minnesota Law School. He is also principle of Cygnus 360, a career development consultancy practice that helps career counselors, career services offices, and clients use social networking tools and other technology to be more productive and connected.  Vic has over 25 years of experience in communication, personnel administration, organization development, coaching, training, college instruction, and management for private and public organizations. He holds a masters degree in human resource development with a concentration in career development from the University of St. Thomas (UST), and a degree in English education from Minnesota State University-Mankato. Prior to working for the law school, he was an Associate Director of Learning and Development for UST's Center for Business Excellence. Vic also served as a personnel administrator for ten years in the U.S. Air Force where he counseled staff regarding their various transitions.

We have limited registration for 40 members.

No RSVP is needed for CoP. Preregistration helps us to predict attendance and order food.You must register online if wishing to pay with a credit card.

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Link to University of St. Thomas, Minneapolis Campus and parking directions.

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